Tag Archives: Advertising

Business Advertising – Helping You to Stay Ahead of Aggressive Competition

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Advertising is a promotional activity which is often geared up and put for the whole purpose of deriving sales revenue. Major objective of such promotion is to enlighten and motivate prospective customers to buy service or product. Major types of advertising include print advertising, radio advertising, television advertising, airport advertising and other types of outdoor advertising.

Many individuals may censure advertising or take as too intrusive or overbearing, but the fact is that it does work. Think, if advertising promotion was not really helpful, then advertising industry would not have been a market worth billions of dollars.

Types of business advertising

Before settling on what kind of promotion technique is apt, it is really imperative for a firm to define audience it wishes to target. Demographic details such as education, gender, income level and age help classify targeted audience. Placing messages in promotional venues concentrating on particular demographic or group is known as ‘target marketing’ and is also vital for effective advertising.

Print advertising which is done on print mediums such as newspapers, brochures and magazines, permits the company’s message to grab attention of targeted audience on page. Magazines may include images and articles doomed to lure any particular category of client.

Radio advertising and television advertising come under the category of broadcast promotion and conventional forms of such advertisement techniques are commercials exhibited mostly before movie or during any television show. Product placement ads have also become popular these days to publicize a particular product or brand. When one sees someone in movie or TV show utilizing a particular brand, it is called covert advertising or product placement.

Scrolling and pop up ads are other fine examples of promotion while pay per click method, also known as sponsored links, refers to companies paying in order to get their websites ranked higher on search engine results.

As far as outdoor advertising is concerned, it incorporates different kinds of publicity displays, from high-way billboards to transportation posters and showground placement, all intended towards conveying a specific message to common masses. These messages may be to vote for politician, take trip, purchase a product, or other charity purposes.

An airport retains a positive setting where individuals have sufficient time and often are approachable to various new impressions. In this setting, advertising can really work tremendously and act as an effective media channel. So, airport advertising is really an efficient way if one wants to get optimal business or specific product exposure.

Reference Website: – www.worldwideadvertisingnetwork.com

How to Improve Your Business With Various Advertising Techniques?

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What is ooh?

With the improvements in science and technology improving the advertising has become easy with the help of digital ooh advertising technique. The ooh or out of home advertising has attracted the attention of more the 70% of the people thereby increasing the profit in business. This modern ooh advertising method has a lot of benefits. It can easily reach the consumers throughout the world and can deliver the message in various places. The ooh advertisement can reach the consumers fast and can serve as a platform for the business people to introduce their products.

Outdoor advertising:

Another form of advertising which is highly effective is the outdoor advertising which is done in pubs, restaurants, street and billboards. There are several reasons why most of the business people opt for outdoor advertising. Everybody who leaves home is exposed to the outdoor advertisement. They are consumer friendly and can easily attract a lot of customers.90% of the people look at the outdoor advertisements out of which 45% respond to it. Hence there are wide range of media outdoor advertising opportunities at trains, buses, postcards, shopping malls and supermarkets. Airport advertising is a upcoming form of outdoor advertising. Most of the customers can respond to the airport advertising.

Online advertising:

These days advertisements have become huge in number such that whether you sit in front of your computer or go outside you can have a look at them. Online advertising is a revolutionary new method which is cheap and offers many opportunities for various business and corporate companies throughout the world. Online advertisement is used as a potential tool to boost up the sales of the company products. Online advertisement techniques you can sell your products in the paid form as free of costs. All you need to do is to create an attractive and imaginative advertisement and add them in various websites.

Techniques of advertising:

Advertising India through media has been the most powerful form for all ages. As media outdoor advertising is a boon to business people who wish to increase their sales. Media is the best way to deliver the message to the target audience. It can create a good rapport between the customers and the product. The advertisement needs to be creative and should be able to convey the message to audience well. A well planned advertisement can bring tremendous changes in business by increasing the profit into many folds.

Reference Website: www.tdiindia.com

Why Should You Care For Advertising?

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Advertisers and marketers should always have the answer to the most important startup question that is.

“Why they are advertising” and “what are they advertising? Rest FAQ’s like “how to start advertising “comes along.

Investment either in television advertising, radio advertising, print advertising, airport advertising, internet advertising or even mobile advertising, it’s an expensive promotional deal, if not executed properly from scratch say researching without the why, what and how we can fall in a vicious cycle of no where.

Customer’s interest can be gained by creating awareness with boosting brand loyalty to scale up sales but it all doesn’t come in any hand written or full proof manuals or text books in a procedural algorithm style, its dynamic; patience, observation, experience research, and hitting the market at the right time is equally more important than following any thumb rule guidelines as a spoon feeder.

Profile of business that can also support the social/local cause attaches the potential customers as brand image adds value to the products and services they provide.

Airport advertising has a positive, compelling environment for advertisers as new creative ideas are appreciated with an opportunity to experience the product and services on offer.

Radio advertising works both subconsciously and unconsciously, it’s working and reputation is self explanatory, its success stories from just a webbed piece on a table corner to upcoming internet radio advertising.

Print advertising is still the masses first choice for its simplicity, feasibility and turn around time.

Internet advertising should be transparent reaching targeted age groups, genders, demography’s with precise keywords, categories and appropriate channels to handle all kind of traffics with queries.

Customization of ads either for its consistency or responsiveness ads should always resemble the product or services on offer so as to attach directly to its customers and not just sell but resell to the same customer again and again to become a household name.

Mobile advertising will grow from just a text messenger to video and audio clips even music and game downloads as the speed and connectivity improves with portability and high speed broad bands at affordable prices.

So, hope for the best and let your business grow before you.

Reference Website: www.worldwideadvertisingnetwork.com

What is Expected For a Better Advertising?

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A creative idea with feasibility and right execution at right time is what takes a advertising to cherish life long despite being a low cost to value.

Simplicity with brilliant young minds shapes the advertising industry.

It’s not surprising that great ideas comes from everywhere so we should keep our mind open, look around as it should also exhibit an appropriate degree of resemblance to what service or product we are advertising.

Mobile advertising exercises some limit as some potential customers may opt for no ads or call service. Blending to the customers needs to satisfying experience and enthusiasms a client to opt for the service or product showcased.

Mobile advertising has seemed to pick up the market mood despite of constraints like socio-economic, demography it has positioned itself as a really cool long time pure genius where everyone previously could not even think of shadowing other media.

Radio advertising once an independent now works synergistically with other Medias like Television advertising and mobile advertising.

It’s more of an emotional blend to study of how you match up with customers view point thinking style, behaviors and response.

As radio advertising does not require verbal responses its more same like television advertising which these days has opted for short messaging service holding quizzes, promotions etc. Companies are measuring emotional responses with advanced physiological methods.

It helps in designing strategies that would work better for the millions of dollars spent. Getting Insight of how to get engaged with customers in the changing world is a great challenge as sometimes the ‘buzz’ surrounding the media may dilute their decisions who are mostly misguided by lack of awareness and appropriate research.

In print advertising headlines grabs the readers to hold them read further mostly with nine words or less and you won’t believe that headlines is read more than four times by a reader than the text or the body. It’s of course different from business to business prospective so for print advertising which promises to reach the target audience always looks for that out of box words yet simple and straight.

As the air traffic increases, businesses are reallocating their significant advertising revenue in airport advertising budget exploring new terminals utilizing modern technologies to optimize airport advertising effectively.

Internet advertising is unique, liable as it catches only 1% of the audience yet a compelling and challenging task which still has a ray of hope opening all doors to this special still in infant stage we have seen it grow over the years , internet advertising

Is still immature.

As we thrive to success, we all are here to stay, live and grow together for a great future.

Reference Website: www.worldwideadvertisingnetwork.com

Advertising; The Life of a Trade

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Advertising is a means through which the business owners interact with the general public regarding their product. It is an art of explaining others about a given product line. Advertising has a huge range.

Each and every commodity need to be advertised. Without advertising, the consumer might not even know that he has a wide range of products to choose from. These days there are a lot of forums which make members. Some of them are free but some have a certain subscription fees.

Television advertising has been known for a long time now. This was originally broadcasted by companies who wanted to sell radios. Television advertising is also a very important form of advertising.

This is one of the most effective forms of advertising. Every business entity must make good use of this form of advertising. It would really help them make their product more and more famous.

Print advertising is one of the oldest methods of advertising. It becomes very easy for a customer to judge a product on the basis of something which is written. There are a certain things related to print advertising which a business entity must not do at all.

The first thing is that the advertisement should be sketched in a very artistic manner so that it catches attention of people instantly. All important information must be written in caps.

Radio advertising is one of the cheapest and effective means to advertise a product. There are a certain factors responsible for radio advertising. These are cause and the main feature is that economy is the tank.

This means is very effective since the RJ’s present them in a very effective manner. And thus, this means is able to connect very well with the listener and he gets tempted to see and later buy the product.

Another important means of advertising is called airport advertising. Airport advertising is extremely important because passengers tend to spend a lot of time on the airport. And during this period of time they look around and they shop.

Thus, business owners must spend a good amount of money on this type of advertising. Outdoor advertising generally included billboards, big banners, and other traditional means of advertisements. One of the major benefits of airport advertisement is that it involves mass population. Outdoor advertising is considered to be one of the most suitable and economical means of advertisement in cities as well as in country side.

Advertising ?The art continues

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Advertising adds a personality to the business and its product. The advent of modern technologies has made the rural population more techs –savvy than the urban population. Advertising, by painting on the walls, to spread messages are no more appreciated. Today with the penetration of mobile phones, cable television, with a better research technique in advertising, it follows the right strategies and initiatives to deliver the right message to the right consumer.

The small villages and towns that ones thought to be just a dot on the map are attracting attention of MNC’s .Television advertising which still holds a major share in spite the growth of internet and other media is the most leisure and preferred activity and so every ones first choice is still the television advertising.

Newspaper advertising is one of the most common forms of print advertising which has been effective for small businesses as well as services which targets the community through readership and circulation. The main disadvantage is that it gets cluttered and gets lost with the competitors ads. Magazine is a better form of print advertising as the readers are in a relaxed state of mind ,they can even save your ad and return as many times as they wish, to your printed ad.

In airport advertising the viewer ship has no escape route which is focused and compelling too has diverse target consumers from corporate leaders to decision makers that makes it the most interesting and challenging platform all over the world. New concepts and advanced design technology has changed the airport environment. Airport advertising has increased the airport revenue apart from aviation.

As the consumer steps out of his home or office their strikes outdoor advertising scooping off with its targeted messages. Outdoor advertising needs a low budget with small crew to start with, it has a quick response, reminds too often about their service. Mobile billboard trucks provide flexibility of location and time, even on traffic jams and remote parts of the town.

If radio advertising does not reach its target audience than it’s of now use, it still appeals a large audience even other media options available. It creates a lasting impression as its played repeatedly over specific time period but it is difficult to reach the target audience who does not listen to radio that is a major disadvantage attached to it. Radio advertising has greater return on investment as it reaches the right people at right time with right message at right cost.

As the consumers are getting more and more aware of different products and businesses worldwide, the advertiser has to be a step ahead anytime –anywhere. For more information about us visit this site: www.worldwideadvertisingnetwork.com

Tags: Advertising, Airport Advertising, Outdoor Advertising, Print Advertising, Television Advertising, Radio Advertising, Advertising Network, Internet Advertising, Mobile Advertising, Worldwide Advertising, Media

The Best Ways of Advertising on the Internet

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The internet has created a vast arena in which to do business. Of course, capturing relevant customers and playing an active part in the game is a very different challenge. Advertising on the internet can create a significant level of interest for your business, but you need to understand a little more about the formats before you look at placing campaigns.

Something which is still in its infancy in the grand scheme of things, advertising on the internet has been and will continue to be a growth sector in the advertising industry as consumers spend an increasing amount of their time online.

The web is already one of the world’s largest marketplaces and as any advertising or marketing professional can tell you, the way to reach consumers is to go to them. And that place is ever more likely to be the internet, making bringing advertising to the internet an essential to any business which hopes to remain competitive.

Not only consumers but businesses have moved much of their commercial activity to the online world, making this also a new area of growth for business to business marketing as well as business to consumer advertising. While advertising on the internet is still an emerging part of the marketing world, there are already a variety of means which advertisers can employ in their efforts to make headway with online consumers.

Advertising banners and text ads are the most well established form of advertising on the internet, with PPC, PPA and other forms of contextual advertising becoming a growing part of web based marketing efforts. The cost of advertising to the advertiser can be determined in several different ways, depending on the pricing model used.

There is the pay per click (PPC) model, which relies on gathering a large number of tricks to be useful to the advertiser and profitable for the seller of online ad space. Other advertising sellers prefer the CPM model, which involves a flat fee per 1,000 impressions something which works well for companies who have high levels of traffic selling advertising on the internet.

There is also the CPA or cost per action model; these actions could be clicks, impressions or anything else determined by the advertiser and the advertising seller. However, the most common action in this model is something which helps the advertiser to build their list such as an email-based subscription.

Adverts used in internet marketing campaigns involving newsletters, a popular choice in the field of B2B advertising on the internet are often priced this way. CPA advertising tends to be more expensive for the advertiser, but it does yield much more certain results and in the case of B2B advertising, the return on investment tends to be higher. Newsletters are a favored method for business to business campaigns because of the repeated contacts generally needed to close a sale and because for these sorts of applications, banner and text ads tend to be far less effective.

When using banner ads, the placement and design must be taken into account by both parties; different ads will benefit from different placement on the page; website owners selling advertising on the internet should have the behavior of their visitors analyzed to determine favorable placements. This helps the publisher do a better job of selling advertising, as well as making the decision an easier one for the advertiser.

There is always the option of pop-up ads to give advertisers increased visibility. At one time, this was a near-guarantee of an impression, but these are becoming less popular with the increasing sophistication of pop-up blockers. Advertisers and sellers of advertising on the internet have a lot of choices and as web technology grows, the opportunities for advertising are sure to grow alongside of it.

PPC Advertising for HUGE web Promotion!

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Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?

Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.

One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.

Here are the benefits of PPC advertising are:

1.    You need not be a genius in computer and technology to be able to run this ad campaign.
2.    Immediate results are seen after a few days.
3.    No need to make a website conform to the SEO rules.
4.    Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.
5.    You can make use any search engine available.
6.    You can type in any keyword you like.

Cons of PPC advertising includes:

1.    Fixed payments every month to the search engine you choose.
2.    Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.
3.    Inability to pay for the fees next month would mean removal of your website on the paid listings.
4.    This advertising can only be used temporarily because it is difficult to handle in the long run.
5.    Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign.

But how exactly PPC advertising can increase traffic, leads and sales?

PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.

INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.

CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.

PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry.  These networks have a list of websites of the publishers where the ads will be placed.

Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.  

In PPC advertising, what are important are the keywords and phrases. You have to select at least ten “very specific” keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad’s promise – but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.

You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.

More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.

PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.

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Plan The Right Internet Advertising Campaign

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Plan the right internet advertising campaign with a internet marketing agency. Professional Internet advertising agency with marketing solutions for your website. Our internet marketing agency employs successful strategies and solutions to create a strong internet advertising presence. So check out Mamma’s Internet marketing solutions, including pay-per-click advertising, graphic ad network, xml search feeds and the branded search box. An internet marketing company will be aware that advertising your banner across search engines is mainly for branding purposes for you company. You will be restricted initially to using all forms of online advertising when carrying out your internet marketing promotion.

Computer skills are vital because marketing, product promotion, and advertising on the Internet are increasingly common. The effectiveness of Internet marketing, advertising, and promotion can be enhanced by the use of rich media. We specialize in internet marketing strategy, online advertising, web marketing and conversion. It focuses primarily on electronic commerce and Internet advertising, includes corporate profiles and book reviews, and is aimed at professional Web marketing personnel. These are just a few of the Internet advertising agencies that a web marketing newbie could turn to. Of all the internet marketing resources available today, banner advertising most closely resembles traditional print marketing campaigns (non-internet). Banner advertising has long been a major media resource for internet marketing campaigns.

Effective internet marketing and advertising techniques include concept development, design, copywriting and media selection. This will prove extremely costly on your advertising budget and a waste of time carrying out your internet marketing strategy. We are an internet advertising company that can plan the right marketing strategy for your company’s unique requirements. The advertising and Internet marketing affiliate company takes care of everything and you can focus on building more traffic to your website. There are numerous affiliate advertising and Internet marketing affiliate programs to join. Also some easy tips on website design, internet advertising and marketing. This form of internet marketing could result in a large investment for your advertising budget in the long term. A recommendation when doing your internet marketing with cost per click would have to be advertising with Adwords on Google.

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I have kept the layout as simple as possible so new businesses advertising their business online can grasp the ultimate internet marketing solution. To obtain a no obligation Internet marketing evaluation and online advertising consultation plus in-depth planning assessments, contact the global solution leader today. Our internet advertising consultant firm employs successful internet marketing strategies and advertising solutions to create a strong online presence. You will need to develop personal relationships with account managers within the internet marketing company you choose to do your advertising with. Our internet marketing advertising will attract people to your site, encourage them to interact, and ensure repeat business. Video delivers an emotional impact in Internet marketing, advertising, and promotional messages that rivals or exceeds that of television and radio broadcasting.

Online advertising services and internet marketing strategies also. If you can find an internet marketing company that allows pay on performance packages when advertising online, you are on the right track. There is currently no international unanimity as to whether country of origin or country of destination applies to advertising and marketing on the Internet. Dynamic Digital Advertising knows what it takes to convert searchers into visitors and then into your loyal customers with Internet marketing that works.

If you can find an internet marketing company that allows pay on performance packages when advertising online, you are on the right track. You will need to develop personal relationships with account managers within the internet marketing company you choose to do your advertising with. An internet marketing company will be aware that advertising your banner across search engines is mainly for branding purposes for you company. I have detailed below the most cost effective forms of internet marketing to advertising your business using your company website. We are an internet advertising company that can plan the right marketing strategy for your company’s unique requirements. The advertising and Internet marketing affiliate company takes care of everything and you can focus on building more traffic to your website.

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Discover How to Choose Your Advertising Promotional Pen Today

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Choose from the GOpromos great selection of advertising pens below. Choose your advertising promotional pens today. We will help you choose the best advertising promotional pens for your company. From economy ballpoint pens to exclusive pen sets, you can choose the best advertising promotional pens for your advertising needs.

Preview your design on advertising promotional pens before you make a decision. (Black, red and green ink is also available) Smooth contoured rubber grip and a fashionable modern design make Kira the perfect advertising pen. The pen’s designer Rod Dyer, has been honored by many of the top awards presented in the fields of advertising and design. Interested in advertising pens and pens that have special artwork or unique/clever design.

More information on advertiding pen by career in advertising creates the need for career in adverticing. Tim has spent his whole working life connected with the advertising industry through an illustrious career in television, research and publicity. This ranks only behind television and newsprint in terms of advertising dollars spent. Choose from the GOpromos great selection of advertising pens below. – Vast selection of promotional products and advertising specialty products including mugs, pens, pencils, mouse pads, travel mugs, engraving, trophies, and plaques.

Also includes info on pen repair, pen company advertising and displays. We will help you choose the best advertising promotional pens for your company. worked as a freelance in the advertising industry, drawing, paintingpreferred media were watercolour, pen and ink and oil. 1234 PENS imprints high quality advertising pens, with the lowest price guaranteed! Standby Advertising space scheduled to run within a guaranteed window of time for a substantial discount off the open rate.

Florida corrections officials also have considered measures that would prevent inmates from advertising for pen pals online or in other media. (Black, red and green ink is also available) Smooth contoured rubber grip and a fashionable modern design make Kira the perfect advertising pen. In one week, gross sales of the pens exceeded the gross cost of the three-month advertising campaign. Our website sells advertising pen. An advertising pen with your corporate brand logo and colors is an affordable business tool.

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An engraved laser pen or pointer is perfect for promotional advertising; convention booth premiums; or corporate holiday gift giving. Blotters printed with advertising messages were popular promotional giveaways during the fountain pen era, and are now avidly sought by collectors. The balance will be used for catalog costs and initial advertising expenses. Actually, the cheapest option is to provide ugly “freebie” pens that are given out as advertising. Pass out cheap custom pens for a quick advertising medium. He won’t accept free textbooks or stethoscopes, or even pens advertising brand-name drugs. Super popular advertising pen with a futuristic aerodynamic shape.

shopping centers or annual classified advertising expenditures, make sure this site is your first stop. Preview your design on advertising promotional pens before you make a decision. It enables you to view exactly how the finished advertising promotional pens will look – before you buy. From economy ballpoint pens to exclusive pen sets, you can choose the best advertising promotional pens for your advertising needs. Branders.com is the Internet’s largest source for promotional items and advertising promotional pens. http://www.advertising-internet-online.com/advertising-pen/