Category Archives: Marketing

Ministry Marketing: Precise Marketing Plan

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Precise Marketing Methods: The “P” To S-P-E-A-K Ministry Marketing Plan Success in having a ministry marketing strategy online must include precise marketing strategies. Precise and proven internet marketing is what this means!! It is one major key to the acronym S-P-E-A-K for success with ministry marketing online and Christian promotion. Two Mentors: My Path To Finding Precise Marketing Strategies I have experienced this first hand in the past year of the difference between precise methods to marketing online and just hitting and missing with a mixed bag of strategies. I have spent my share of money on different “guru” packages, courses and e-books. And I have felt like I was spinning my wheels doing different things but seeing no real results. I can tell you I got to a point of wonderingaE¦”Will any of this ever work” My turning point came when I came in contact with two internet marketing giants. One was Frank Sousa, co-developer of Traffic Geyser.

I was blessed to make a connection with Frank, as he was from my old home town of Spokane, Washington. He was gracious enough to call me and spend some time mentoring me with his wisdom in regards to a video marketing strategy for an affiliate product I was trying to market to finance my ministry marketing vision. Frank is like a father figure to me. I felt so blessed to spend some time on the phone gleaning wisdom. I still stay in touch with him via e-mail. He does not mince words but speaks truth! I am so excited because recently Frank has lit a fire again in me in regards to using video as one precise marketing method. I can honestly attest that Frank’s advise (and Mike Koenings of Traffic Geyser) is the reason why I have been able to get myself and my client’s numerous high rankings in search engine organic traffic for keywords. It is ONE of my favorite precise marketing strategies!! The other internet marketing giant I came across was Stephen Pierce.

I gave his MRMI Super Cash program a trial spin for $1 for 30 days. I was barely into that 30 days when I saw immediate results from some basic methods that Stephen was teaching. For one, I increased traffic to my main site by over 50%. I can’t express the thrill in learning one or two strategies, that I had no clue about before watching live webinars with Stephen, that worked! No black hat tricks. Just proven internet marketing strategies that have worked for my mentor for over 10 years! In addition to this, I received amazing advice on marketing with blogs, forums, and affiliate marketing. It was “no brainer” for me to continue on with his training program! So I guess a key to finding that precise marketing strategy has a lot to do with aligning yourself with mentors who have had success, and who over deliver on value. You can find not only precise but proven marketing strategies online for your ministry!

A Marketing Compass

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What we now call “marketing” began long before the name was coined. In the mid-1800s, traveling salesmen camouflaged worthless tonics in fancy bottles in order to peddle their “snake oil” to a gullible public. Early successes led to the belief that the right marketing approach could help produce favorable results in virtually any business situation. The result was a proliferation of new promotional applications-some ethical, many not. Over the years, companies of all types have spent billions of dollars to figure out what works and what does not and marketing has evolved from its rather crude beginnings to encompass a plethora of sophisticated strategic and tactical techniques.

Over the years, the consumer products industry has led the marketing charge and created marketing best practices that helped spawn consumer giants. Meanwhile, most financial services firms are being dragged, kicking and screaming, into the era of sophisticated marketing.

Putting The Customer First

Peter Drucker was an academic and marketing luminary whose writings have greatly influenced the thinking of marketing practitioners. Over fifty years ago, Drucker developed the concept of a customer-centric marketing approach and coined the term “customer defined value.” This concept has since become an integral part of marketing literature and the guiding principle of modern marketing. The following statements, paraphrased from Drucker’s extensive writings, reflect his fundamental mandate that “the customer’s interests must come first:”

  • The only valid definition of business purpose is to create a customer.
  • What the business thinks it is producing is not as important as what customers think they are buying; what customers consider to be of value is decisive.
  • Every business has only two basic functions: marketing and innovation.
  • Marketing is your whole business as seen from the customer’s point of view.

While the concept is straight-forward and easily articulated, most financial services organizations have found it difficult to implement meaningful customer-centric practices. Some of the most common obstacles have included a product-push mentality, a focus on short-term profitability, under-investment in marketing activities, and the lack of solid market intelligence about the needs and wants of target markets.

However, in the future the most successful financial services organizations will be those that make Drucker’s principles their own through client-centric and creative applications.

The Advancing State of Financial Services Marketing

The financial services industry has lived on the edge of turmoil for the last couple of decades. As a result, the industry has undergone significant structural changes. Further, in response to increased competitive pressures, many financial services organizations have also become aware of the need to reconsider their traditionally conservative, undisciplined and very expensive marketing practices. They realize that future success depends on developing and refining market-driven processes.

Our observations suggest that the more progressive financial services organizations are currently experiencing an intellectual and practical transition that has caused them to elevate the role of marketing within their firms.

Traditionally, marketers concentrated their efforts on implementation initiatives while management dealt with the broader strategic issues that affected the firm’s future. The advent of customer-driven marketing and the attendant need to understand market-driven influences caused management to recognize the importance of accurate, timely and in-depth marketing intelligence-concerning customers, markets, distribution channels, products and services-to the strategic process. To address these new needs, Marketing Directors began to play an increasingly important role in the strategic planning and decision-making process.

As a result, the very nature of the marketing function in many firms is changing dramatically. This new breed of marketing professional now works closely with senior management on important strategic projects that will impact the entire organization and shape its future success. These projects include the development and refining of:

  • the firm’s mission statement and key messages
  • business objectives and value propositions
  • statements of the company’s relevant differentiation and competitive advantages.

At the same time, however, the status quo still prevails in many financial services organizations that have not yet recognized the benefit of adding sophisticated marketing to their business mix. Some organizations continue to squander valuable marketing resources on advertising campaigns focused on increasing visibility or gaining “share of voice.” In addition, the persistent problem of differentiating marketing from sales still remains largely unresolved in many of these organizations.

The Bottom Line

The financial services industry is currently going through a dramatic marketing transformation. As effective financial services marketing evolves to a cross-functional, multi-disciplinary activity, successful firms will create a culture of customer orientation throughout the organization and incorporate advocacy for customer welfare in all corporate decision-making. Unfortunately, this puts the goalpost a significant distance away for far too many financial services firms.

The challenge for management is to provide the leadership required to displace the status quo and create a culture of opportunity. To compete effectively, financial services firms must become attuned to the market and adopt (and maintain) a market-driven focus on an organization-wide basis. Those firms that successfully develop a customer-oriented culture will be rewarded with enhanced opportunities for innovation, improved performance and incremental profitability.

Email Marketing Freeware – Does It Really Work?

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Marketing is base of every business aware among people. Depending on the facilities, place and population marketing is planned. The most cited example is village people, explain what is your business product is, make them understand he would carry forward the same to his friends and thus it spreads all over the business making your business successful. Television and other modes of advertising are also one of the best modes of advertising.

According to the interest of the people, the medium of marketing is changing day by day in this 21st century.We find few developed and developing countries use Internet as marketing medium, few countries rely on Televisions and few still rely on newspapers. Now, days have been changed to electronic medium, business man using cheap and best method of marketing.You can promote your business through few of the available resources that are very cheap at cost and timesaving and they are promoting through fax, via Emails, SMSs and through PPC. Each and every have its own advantages and disadvantages there.

Email marketing is most popular method among them all. Just because of cheap, best and good feedback from user. In email marketing bulk of email address to be collected and send email newsletter, containing services, promotions and new business strategies, to all of them in bulk. It is not possible for us to send the emails in bulk manually, there are lots of software available in the market that help us know the sender and recipient of the emails, tracking time, emails that bounced back, junk emails, whether the email sent was read or not etc.
Due to affordable price, good response from the users, promoting through emails is the one of the finest way to approach people. Excellent record of emails, best planning strategy in business is the only way to market through emails. To get the email addresses we have multiple ways, to buy the email addresses legally from the email service provider or any other or to go through RRS Feeds or subscribers. Every resource should have separate database like Electronics and Entertainment. This lets us know the feedback categorized.

But like of excess of every thing, more email marketing can be turned into spamming and in result you would be got punished by government of country. So, while doing email marketing you should also follow law too. In email marketing content of email newsletter should be targeted and length of newsletter should be less, otherwise importance of email newsletter.

Emails traced automatically is one of key factors of campaigning through emails.

The popularity of email marketing depends on the type o business you do, there are few advantages and disadvantages in the email marketing software, they rely on the type of business you do . Marketing through emails is now a developed mode of campaigning the product. We find many companies providing good services through various marketing strategies such as Short Message Service marketing, Electronic Mail marketing in different countries. In countries like US, UK, Asia and UAE we find many companies rendering their best service in email marketing.

Datadepot.biz is the most reputed organization helping online businesses with email marketing. For further information on Email Marketing Tools visit the website.

Marketing Is Often Misunderstood As Sales

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In India most of the business owners confuse among the related terms of marketing. This is due to little or no awareness of what marketing is. Sales and marketing means the same thing to most people in India. You will notice that a majority of Indian companies call their sales persons as marketing professionals. Till recently, with protected markets and an economy controlled by licenses, the Indian market was a seller’s market. Companies were not required to do marketing.

Only off late, due to increased competition, customer awareness, and changing buyer preferences, companies have started realizing that increased production does not translate into higher sales. Since sales has been called as marketing in India, when a real position has been created it causes much confusion.

Here is an approach to let you know what Marketing actually mean. Marketing and sales are two separate and distinct processes, but they are very much intertwined. Marketing exists to support sales.

Marketing is the wide range of activities involved in focusing on customer needs before developing the product, aligning all functions of the company to focus on those needs and realizing a profit by successfully satisfying customer needs over the long-term.

The marketing cycle is composed of four segments:

* Market research,
* Planning,
* Visibility, and
* Client development.

The marketing research includes knowing the marketing environment (external and internal), gathering the market information (about competitors, commodities, supply and demand situations), studying the market segments and market trends. Once the research is completed, it can be used to make a plan to determine how to market your product.

Would you start a business without a proper plan? If you are among the majority of business owners you probably answered no, similarly marketing also needs planning. The Marketing plan includes setting clear objectives and explaining how to achieve them. This will help in identifying new product areas and new or potential customers and also helps in identifying the competitors, their advantages and disadvantages to stay ahead of the competition.

After execution of the plans there must be a proper visibility/communication to the outside world is required and is called Marketing Communications. It is the actions of a firm to communicate with end-users, consumers, and external parties.

Marketing communications consists of four channels, which include:

* Advertising: Advertising is getting the attention of potential and current customers towards a product (or service). It mainly focuses on attracting the customer and is done by using signs, brochures, commercials, direct mailings or e-mail messages, personal contact, etc.,
* Public Relations & Publicity: Public relations include communicating the information to the investors and public to understand the company and its products/services. The higher authorities of an organization will play an important role in building public relations. It is generally done in the times of crisis. Public relations and publicity are not similar; publicity is the spreading of information to gain public awareness for a product, person, service, cause or organization. We can say that publicity is an unpaid advertisement.
* Promotion: Promotion includes the ongoing activities of advertising, sales and public relations. It tries to project the image of the product in the minds of the customer and encourages demand for the product.

Sales: Sales mainly focus on product/service. It involves directly interacting with the people to persuade them to purchase the product by conveying the features, communicating the advantages and benefits of a product or service, and closing the sale. It may also involve delivering the product and collect the payment.

In most situations there are many companies offering similar products in any specific product/service category. Sales involves finding potential buyers and selling their company’s product despite the competition from other companies having similar product.
The sales goal simply is to beat the competition to get as many customers as possible the sale with little regard to customer satisfaction.

Locate many potential buyers and contact each one on a one-to-one basis through phone calls or personal visits. Understand their company’s product features, advantages, and benefits. Find the issues, problems, and challenges that can be solved by the product. Explain how that particular company’s product is a better choice for the issue or the problem. Convince the customer to buy the product explaining how it can be helpful comparing with the competitor’s product. Get the orders, deliver the product, raise the invoice, and collect the payment.

Good marketing facilitates the success of the sales. Marketing plus sales is the winning equation.

The Types of Internet Marketing – What Makes Them Happening

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The world is being engulfed by internet. People generally have the intention of attaching everything of their daily life to internet. So the co-relation of the terms promotion and marketing is bound to happen.

What is Internet Marketing in a nut shell?

(1) Sometimes referred as online marketing or e- marketing.

(2) Marketing services and products on World Wide Web.

The main reason behind the concept of Florida Internet marketing is its low cost, global and interactive nature. The real scope of the internet marketing lies beyond the website building or operating through it. The strategies relate to it, include each and every aspect of online advertising services, products, and positively the websites that include the email marketing, market research, and the direct sales.

Orlando internet marketing follows a few important types of it when it comes to marketing. These are as follows:

Search Engine Marketing: It is a special type that looks for to endorse the websites by mounting their appearance in the pages of Search Engine Results. This type of Internet Marketing could be divided into several categories such as paid placement, search engine optimization, and paid inclusion.

Blog Marketing: The online marketing that is done through the uses of the weblogs, then that type of online marketing is called the blog Marketing. Don’t mix up the blogs with the general corporate websites.

E-Mail Marketing: The electronic mails are used as the component of interacting commercial or fund-lifting messages to a target audience.

Viral Marketing: This is the marketing technique, which creates brand awareness by using the already existing social networks. This achieved through spreading the computer viruses and could hamper the computer of a customer. So it won’t be creating a good impression on the customer mind and your marketing strategy might fail.

The Plus Points:

(1) You are able to get your mail addressed directly to them.

(2) You could demographically target your audience and get measurability, customer response and the immediate results.

The Minus Points:

If people are not aware of the latest technologies this Internet Marketing strategies could go in vein. On other hand, it might be there that customer is having the lack of experience on feeling the product.

Bottom Line:

Inspite of few drawbacks, it is expected that the Florida internet marketing has caught the pace in the business world.

Search Engine Placement Marketing

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Search Engine Placement Marketing: A Substantial Articles’ Platform Is Fundamental For Search Engine Placement Marketing

Your site’s value is strongly connected to the strength of the information you offer. As you develop a search engine placement marketing platform, certainly view the information on your site as the main factor to become popular and rich on the web. Users search for enlightening and amusing blogs, products or services with strong pluses, worthy guarantee and small risk, interactive and educational information that fills their needs.

Search engine placement marketing is mainly about maintaining uninterrupted and growing visitors within your pages and solid information is the best way to assure users will come to you over and over, grow loyal and enrich your company. If clients treasure your information they will praise it among friends, gifting you with the top kind of advertising there is: constructive word of mouth.

An efficient search engine placement marketing platform has to be founded on appealing information, it has to appeal to your visitors and give them precisely what they are in search for, otherwise, they will leave. Generally, users like small pieces that are simple to scan and go directly to the issue, nevertheless, if the surfer is looking for a solution, the information should be extensive enough to clarify every point.

Actually, the most efficient strategy when deciding the length of the information to provide, is to go with both, brief and extended articles, to fulfill everybody’s demands. Write interesting and clear concise articles for the majority and detailed and broad versions of these for visitors who want to go deeper.

Recall that as crucial as pulling in visitors is for every search engine placement marketing platform, it is more crucial to keep them within your pages for as long as possible; rich information, whether concise or detailed, is the way to attain it.

The size of your information really depends on what your site’s objective is. Consider your search engine placement marketing platform and, if its objective is to get money through ads, which refers to a lot of visitors, provide briefer articles and update them regularly. You may be sacrificing worth here, but no problem, as your goal is to pull in lots of visitors to click on a link. Nevertheless, if your objective is to present yourself as an expert on the field, you must demonstrate your expertise and skills, and for this, you have to develop detailed, different and valuable articles deserving of placing you above the competitors and giving you positive notoriety. You have to relate to other recognized discipline members to transmit the concept that you are concerned about everybody’s wellbeing, not solely yours, and that you regard and recognize who is as versed as you. Ensure your information excels others, write it in an unique style by exploring different viewpoints and transmitting a message of their own. A useful idea is to see what the tendencies are and do something different.

In truth, when your clients are loyal to you, it is a minor thing if information is concise or detailed, they are there because they are engaged and amused. If you want to watch your site develop quickly and solidly, pay attention to what you offer and make sure it invokes your visitors and strengthens your image.

 

http://www.Mr-Seo.comhttp://www.Mr-Seo.com

New Websites Launched by Legal Marketing Agency Incorporate Digital Asset Optimization to Increase Competitive Internet Presence

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Palm Beach County, FL – It’s no secret that law firms who are successful in marketing themselves need an Internet presence, but recently, it’s become increasingly important to offer site visitors more than just basic content to maintain your place on the web and convert clicks to clients.

To be found on the web and have an effective Internet presence, firms need to do more than the basic search engine optimization—the time has come for digital asset optimization (DAO). With “digital asset” additions to their sites such as blogs, videos, online photo galleries and more, attorneys and law firms can compete on the web—regardless of the firm’s size.

“By focusing only on traditional Search Engine Optimization, law firms are missing opportunities to be found on the web,” said BARD Marketing president John Sailer. “Streaming videos, blogs, photos, press releases and other online content are being searched for, and most websites don’t account for these other media types. Remember, YouTube recently overtook Yahoo to become the second largest search engine behind Google. This trend is only going to grow.”

BARD Marketing recently launched a number of websites for leading law firms that feature these digital elements, which increase the effectiveness and usefulness of each site to the user. The sites include: Alpizar Law – Palm Bay, Florida; Edward M. Ricci, P.A. – West Palm Beach, Florida; and the Suskauer Law Firm – West Palm Beach, Florida.

Alpizar Law, a personal injury and insurance bad faith firm in Palm Bay, Florida, caters to a bilingual clientele, and providing only limited information in Spanish isn’t an option. To address this need, BARD Marketing created a mirror site to their English website, www.alpizarlaw.com, in Spanish. The Spanish site utilizes the same web address and offers the same depth of information and content. As importantly, both the English language site and the Spanish language site offer custom created streaming videos to provide answers to common legal questions in video form.

Edward M. Ricci, P.A. launched a new site, located at www.edriccilaw.com that incorporates a Safety & Justice Blog that provides timely information to consumers on current topics, legislation and news in personal injury cases that affect the audience.

For the Suskauer Law Firm, a prominent criminal defense firm in West Palm Beach Florida, BARD developed a new website www.suskauerlaw.com, with the YouTube generation in mind. The site features several multimedia capabilities, to support television, radio and print media coverage rather than just being a repository for page after page of copy.

BARD Marketing offers integrated marketing and advertising services, including website development. All services are designed to complement one another and form a structure of synchronous marketing efforts that collectively increase leads for law firms. BARD offers a no-cost, no-obligation review of current sites and promotional materials, and can share innovative strategic concepts, during this review.

To schedule your free consultation, call 561-637-2575. For more information about the services provide by Beyond All Reasonable Doubt (BARD) Marketing, please visit wwwbardmarketing.com.

The Four Truths of Network Marketing

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Master these four fundamental steps to network marketing and be all but guaranteed both incredible wealth and great success. Fail to understand the importance of but one, and condemn your business to flounder and ultimately follow the path of so many eager, yet unprepared network marketing hopefuls.

You may be thinking at this point, only four secrets to making millions and millions of dollars? Let’s hear it then. Actually, there is really only one. Time and time again, success story after success story; all have this one truth in common. So, this particular gem I’ll save for last.

If network marketing is all about networking and of course marketing, why do so many network marketers continue to struggle to realize the infinite networking and lead generating potential of the internet? Simply put, it’s being done all wrong. How’s that?

Network marketing (also known as “Multi-Level-Marketing” or MLM) depends most heavily on…

– recruiting / lead generation / relationship-building

– sales conversion

– ongoing consumption

– replicating yourself through down line motivation and training

If your network marketing business fails to recognize the importance and any one of these fundamental elements then quite simply, you won’t have much of a business at all.

Everything starts with recruiting and lead generation. No leads means no sales. No sales means no down line. No down line means… I’m sure you get the idea here. The entire process is built upon the foundation of recruiting and relationship-building with the express intent of maximizing product consumption and the success of your down line. Your bottom line is this. If you can’t replicate your success within your down line you ultimately fail to realize the true income generating potential of network marketing.

That being said, I’ll take this opportunity to summarize my own cautionary tale for those who are new to network marketing or who are just now thinking of taking the plunge. For those who have been around the block a time or two please bear with me. Much of my story may undoubtedly sound very much like your own.

When I first made the decision to start my network marketing business, I believed that with a great product and an effective marketing system, enough hard work would guarantee me success. I had the right attitude, but the wrong impression of what made this business tick. I expected to have a great deal to learn and I was eager to do so. I attended trainings, bought books, studied sales copy, purchased leads, ran ad campaigns, the whole routine.

I managed to generate a fair number of leads, and only a few conversions. For me that was fine. I assumed that if x amount of traffic equaled y amount of conversions, all I needed to do was… You guessed it, drive more traffic. So, here I am grinding like a mad man at driving traffic, and losing all but my shirt in the process. That’s when it dawned on me. Sure things are a bit slow going, but if my real return on my investment comes with creating a successful down line… How many members of my down line can I honestly say would be willing to put in this much time, effort, and yes money, for the same results. Not a single one…

I’ll say this once more just to be absolutely clear. If you can’t easily and effectively replicate a reasonable measure of success in your network marketing down line, then you are in effect spinning your wheels without going much of anywhere. If you assume that replicated content and replicated sites are the same thing as replicated success, you may want to think again.

Think of your business like a car and the content you provide your potential prospects as the wheels. If you expect to move your business you need the content you provide about your business to stand out. You need wheels that give your business traction. That traction comes in the form of having a unique voice and providing your prospects unique content about your business.

Well that about says it… Once you do your pre-selling and your marketing to generate your leads make sure you can provide good quality content to convert those leads into sales. Create an effective method to transfer some form of ownership to your down line so that they can achieve their own unique voice and replicate your success for themselves.

Oh and as for my million dollar secret… So, what is the secret that creates truly successful businesses, not to mention truly wealthy people? Here it is…

Do what you love… If you can find a way to turn your passion, your interest, even your favorite hobby into your business, then you will be in a much better position to achieve true success. Turning an opportunity to make money into something you love is infinitely more difficult that turning something you love into an opportunity to make money.

If this information helps even one person out there find a bit of the success that we all seem to be searching for, then I’d say that this article has served it’s purpose very well. For any questions or further information, feel free to contact me.

Learn About Direct Marketing

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To really learn about direct marketing and how you can use it to better your business you should first understand what direct marketing is.

According to Wikipedia, direct marketing is defined as “a sub discipline of marketing focused to driving purchases that can be attributed to a specific call to action”. This marketing discipline can include and medium that allows you to communicate directly with customers. Some examples of direct marketing include, direct mail, email, newspaper, radio, television, and of course the internet.

The main focus of any direct marketing strategy is to increase the number of customers that respond to your marketing campaign or “response rate” while also trying to decrease the cost of advertising. Increasing customer response to your advertising will accomplish two very important things. One, increase the number of sales leads generated by advertising, and two, further establish business name recognition.

The ability to properly communicate with your business’s target audience is an extremely important factor in your overall business success. As you learn about direct marketing; keep in mind that persistence really does pay.

One of the most important aspects of designing a successful direct marketing campaign is in targeting your audience. Developing a marketing campaign that speaks directly to your potential customer’s wants and needs will mean the difference between creating quality sales leads for your business and utter frustration at a lack of customer responsiveness.

Several important questions to answer when developing any direct marketing campaign are:

* Who..? Who are you targeting with your particular business message? Who are the people who would be most interested in hearing what you have to say?

* Why..? Do you just want people to review a few helpful products..or do you want them to retain your services?

* What…? What specific benefits are you offering through your message?

* When…? Are you looking for a more immediate response from your reader…or are you providing food for thought and building your relationship?

* Last but not least…How? How do you intend to present and distribute your message to your potential customers?

Your study of direct marketing will be an on going process. It’s important to understand what works for you and your business, what doesn’t, and why that is. The key to success will be in continuing to try different strategies and techniques in order to perfect a particular combination of things that work well for you.

Network Marketing Opportunities That Work

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Network marketing opportunities that work not only exist, but are also doing quite well for themselves and their representatives. Some people will no doubt scoff at the notion. It’s understandable considering the number of businesses that pose as reputable top notch network marketing opportunities.

To give you a better idea of what network marketing is and what it isn’t, let’s look at some of the basics of network marketing. Network marketing isn’t an industry in and of itself. It’s a method of distribution for various products and services.

Network marketing organizations rely on their representatives to promote and sell the company product or service. This saves the company the huge expense of marketing themselves.

Also, because network marketing allows reps to recruit and train their own sales team, they receive a portion of the revenue generated by their sales team.

When most people hear the terms network marketing or multi-level marketing, they tend to immediately think “oh no…! Not another pyramid scheme.” It’s good to have a basic understanding of the fundamental difference between the two.

Point blank, pyramid schemes are illegal. Besides that however, pyramid schemes don’t rely on the sale of a product or service. Instead, these organizations focus heavily on recruiting and provide give little or no value to the new recruit aside for the promise of big bucks.

So, if the business opportunity you’re looking at doesn’t have a clearly defined product or service, or relies heavily on fancy recruiting systems to “do all the work for you”, it’s most likely an just another attempt to dazzle you with lots of hype.

Believe me, I speak from personal experience. “Everything that glitters, ain’t gold.” Use good judgment, and be sure to do the proper background research before you spend your hard earn money on a potential business opportunity.

Network marketing opportunities are a legitimate means to provide some additional income at low cost and limited risk.