Business Hot Comments

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What do you imagine if you hear the marketing phrase, referral letter marketing? I’ll bet you $100 you’re guessing that I’m talking about testimonials and recommendations from past clients.

That’s not a shabby marketing approach for Realtors either. Although, what I’m getting at is collecting a stream of client referrals from other professionals such as mortgage brokers, landscapers, attorneys and contractors. And the only thing you’ll need to do is write a nice little letter, written by the greatest real estate agent (you!).

What referral letter marketing really boils down to for Realtors is this: locate a list of professionals with clients likely to purchase or sell a house. Then you just write down a personal letter that truthfully shows off who you are and send it to this list in the regular mail (no email).

Be sure you get unique and use an envelope that stands out from every other white, standard envelope in the mail. Follow up with each professional by telephone, if possible, and go on to mail/contact them once per month.

You’d be surprised how numerous successful Realtors use this marketing technique for their entire careers, very nearly eliminating marketing expenses to acquire clients. Don’t worry, there’s nothing wrong with copying what the “big boys” practice.